This is really two different assignments, but they do not require much explanation.

The home page is not a good page to use for this assignment, as it is usually more image focused. Each team member should be assigned a different page of the website and should turn that page in for this assignment.

Assignment Credit Requirements for Initial Webpage Content

• [ ] Each team member should individually submit a URL to a specific WordPress webpage that individual worked on in Blackboard (the assignment is graded individually, not as a team; each team member should submit a different page that they have responsibility for)
• [ ] One page of your WordPress website completely written; there should be no placeholder text (lorem ipsum) on this page
• [ ] Page title
• [ ] At least two headings
• [ ] As much body text as is needed to present a value proposition, supporting details, and a call to action
• [ ] At least one image
• [ ] Top navigation (or main navigation menu) should appear on this page
• [ ] Page should be around 450-800 words so that you have enough to revise for SEO next week (so choose a page that NEEDS that much content, like an About page, a page describing a product or offering, a page describing the ordering or production process, an FAQ page, or even a blog post)

Assignment Credit Requirements for SEO Revised Version

After you turn in your initial content, you will receive feedback and engage in a discussion about how to optimize your content for SEO. You will redo the page of content you wrote to improve its searchability and overall search engine ranking.

• [ ] Submit URL to specific webpage in Blackboard (each team member submits their own individual revised pages).
• [ ] In Blackboard comments, write your main focus keyword (which could be one word or a 2- or 3-word phrase) along with its density (calculate keyword density either using Yoast in WordPress or by putting your content in this keyword density checker: https://www.seoreviewtools.com/keyword-density-checker/?text-input)
• [ ] The keyword density of your revised content needs to be between 1.0% and 2.0%.
• [ ] OPTIONAL: Make sure your focus keyword is in the title or at least one of the headings on your page.
• [ ] All images should include alt text.
• [ ] Using Yoast, add a title tag (meta title) that is 60 characters or less, uses Title Case, and includes the company name at the end. (Yoast usually has “| Company” already embedded; just make sure.)
• [ ] Using Yoast, add a meta description that is 90-160 characters long. (Ideal is 150-160.)